Stanford Advanced Project Management

 

Leveraging the Customer Relationship

This course develops skill in managing customer relationships, whether internal or external. You will acquire proven communication and negotiation techniques for handling the challenging dynamics of customer interaction. You'll learn how you can be most effective at diagnosing customer problems, selling ideas internally, managing customers' changing needs and wants, facilitating decision making, ensuring customer satisfaction, and following through on opportunities for business development.

Learn how to:
Increase customer satisfaction without compromising your organization's values and goals
Balance competing objectives
Employ optimal communication techniques when interacting with key project stakeholders
Facilitate decision making
Conduct principled negotiations that bring project goals and financial requirements into alignment
Effectively manage change as you define and negotiate customer needs and wants
Take gender and cultural differences into consideration when interacting with customers
Recognize and capitalize on opportunities for business development inside and outside the customer's organization